Fields
We implement a holistic view, look at the future in the long term ,
and drive projects forward.
Our environment is affected by a variety of external changes, such as technological innovation,
globalization, environment and pandemics, history, culture and values, and social, economic,
and legal systems, which, in turn, affect our vision for the future.
We do not just seek to solve immediate problems to achieve short-term success
but to promote projects with an eye on the long-term future in order to achieve various environmental changes
using the data and know-how we have accumulated over the years through analysis and research.
Support for Entering the Japanese Markets
We make use of our extensive cross-cultural experience to conduct realistic reporting of the Japanese market and its unique consumer needs.
Understanding the Japanese Market through Cross-Cultural Measurement
- Concept Survey
-
- Acceptability of Concept
- Cultural Gap Analysis
- In-Depth Interview Survey
-
- Structural Analysis of Life Journeys
- General Qualitative Research
- Research Tour
-
- Market Research Coordination (Home Visit / Store Comparisons)
- Research Support at Conventions (Booth Visits)
Understanding Japanese Market Trends through Desk Research / Expert Surveys
- Desk Research (Secondary Data Collection and Analysis)
-
- Collection and Analysis of Statistical Data and the Existing Literature
- Competitive Website Research
- Interview with Experts
-
- Interview with Government Agencies and Business and Industry Key Persons
- Interview with Research Institutions
Market Introduction using Sensory Research
- Product Optimization
-
- Preference Survey
- Identification Survey
- Panel Research
-
- Development and Operation of Sensory Panel
- Branding Support
-
- Brand Equity
- Visual Image Survey
- Communication and Message Development
Product Improvement / Development Support
We visualize client attitudes by conducting quantitative and qualitative research. We offer new methods rooted in psychological and sociological findings to achieve successful product improvement and development.
Sensory Survey (Consumer Sensory Survey)
- Product Improvement and Development
-
- Research and Analysis of Product Acceptability, Preference, and Preference Factors
- Design of Product Specifications (Taste, Volume, Color Design, etc.)
- Support for Sales Promotion Activities (Packaging, Web, SNS, Video Production, etc.)
- Improvement and Development of Communication
-
- Measurement of Message Power of TV Commercial (Effectiveness of Advertising and Characters, etc.)
- Measuring the Effectiveness of Public Relations of Institutes (Companies, Industry Groups, Government, etc.)
- Development of Strategic Messages to Gain Equity (Brand, Product, Service, etc.)
In-Depth Research of Customer Needs and Expectations (Qualitative Research)
- In-Depth Interview Survey
-
- Structural Analysis Study of Relevance
- Structural Analysis of Life Journeys
- General Qualitative Research
Support for Entering Foreign Markets
The success of international expansion depends on how well a company understands the local consumers. We offer a variety of unique methods to understand local tastes and preferences, including sensory research using perceptual evaluation models, desk research of the existing literature and materials, qualitative research through in-depth interviews, expert interviews, and even conduct research tours to guide our clients.
Global Sensory Survey (Consumer Sensory Survey)
- Global Product Development
-
- Research and Analysis of Product Acceptability, Preference, and Preference Factors
- Design of Product Specifications (Taste, Volume, Color Design, etc.)
- Support for Sales Promotion Activities (Packaging, Web, SNS, Video Production, etc.)
- Cross-Cultural Measurements (Measuring the Global Gap)
-
- Conceptual Difference in Different Countries or Areas
- Differences in Taste Sensitivity and Preference Due to Differences in Food Culture and Age Group
- Differences in Visual Effects Due to Differences in Country and Ethnicity
- Support for the Formulation of Global Strategies Based on the Above Results
Global Special Research (Desk Research / Expert Research)
- Desk Research (Secondary Data Collection and Analysis)
-
- Collection and Analysis of Statistical Data and the Existing Literature
- Competitive Website Research
- Interview with Experts
-
- Interview with Government Agencies and Business and Industry Key Persons
Global Consumer Research (Quantitative / Qualitative Research)
- Online & Offline Surveys
-
- Quantitative Research (Online Research, On-site Research, etc.)
- Qualitative Research in the form of Roundtable Discussions
- Home Visit
Global Research Tour (On-Site Interview with Clients)
- Research Tour
-
- On-Site Survey Coordination (Store Comparisons)
- Research Support at Conventions (Booth Visits, Booth Comparisons)
- Coordination of Universities and Academic Research Institutions (Campus Tours, Lab Discussions)
Planning and Management of Research Platform / Knowledge Bank
We propose software development that makes strategic decision-making faster and easier and visual management that makes it more convenient to grasp the vast amount of data accumulating daily. We also support the construction of global research systems and symposia through our extensive research network.
Development of Research System Platform
-
- Development and Launch of Research Platform from Research to Dashboard
- Design and Construction of Database Using Existing Research Data
- Development of System for Collecting and Analyzing Existing Literature and Materials
- Development of Original Sensory Survey Models
Global Consumer Research (Quantitative / Qualitative Research)
- Online & Offline Survey
-
- Quantitative Research (Online research, On-site research, etc.)
- Qualitative Research in the form of Roundtable Discussions
- Home Visit
Building Research Network
-
- Networking with Domestic and International Research Institutions Based on Research Themes
- Support for Collaboration between Industry, Government, and Academia
- Planning and Management of Global Research and Symposiums
More Solution
Innovation Promotion
We formulate policies, visions, and plans to promote technological and organizational innovation and support its implementation. Besides, we have also experience in areas such as industry-academia-governmental collaboration and open innovation, new industry and new business development, promotion of advanced technology development, and social system development.
Promotion of Small and Medium-Sized Enterprises and Venture Businesses
We support new businesses and the advancement of the management of small and medium-sized enterprises (SMEs) through research and studies for policymaking to promote SMEs and venture businesses, human resource development, and open innovation policies and support technological development and sales channel development (both in Japan and overseas).
Regional Development and Utilization of Regional Resources
We provide support to the regional revitalization plans of local governments and wide-area regional development organizations, as well as cluster plans. We also work to foster core companies and industrial and regional revitalization using local resources and local culture, focusing on primary +α industries.
Development and Promotion of Service / Food Industries
We provide support for improving the productivity of the service industry and promoting the food industry, including the alcoholic beverage and restaurant industries. We also provide support for the development of new business fields by considering market acceptance and regulations, along with the overseas market.
Fostering and Promoting Medical Equipment / Healthcare Industries
We support the development of policies, plans, and visions for industrial promotion in the fields of medical equipment, healthcare, and biotechnology, where technological innovation is rapid. We also provide support for the formulation of industrial promotion frameworks, such as the study of regulations and promotion of policies for advanced technologies, such as digital health, and the creation of guidelines, as well as support for new entrants and businesses (including overseas expansion).
Support for Energy and Environmental Policymaking
We support the development of new energy and energy-saving technologies and the formulation of policies and plans to promote the development of recycling technologies. We examine the marketability of various new energy sources, utilization of byproduct and recycling of plastics, home appliances, and rare metals, as well as new mobility industries from the perspective of life cycle assessment (LCA) and commercialization.
Support for Policymaking and Development of Safety and Security, Women's Active Participation, etc.
We conduct research on crisis management and resilience policies (comprehensive security, disaster prevention, energy security, medical supply), diversity issues such as gender issues, and work style reforms.